Digital Marketing in Latin America: Questions & Answers for Startups and Small Businesses

Small companies can better target their ideal clients by using digital marketing to learn about their customers' online habits. The following step is determined by thorough market research. Small firms…

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A Necessary Evil: Why is big data important in today’s marketing decisions.

We are all hooked on data.  Big Data has become an indispensable tool in today's marketing strategies and decision-making.  Building a comprehensive knowledge of our existing and potential customers is essential if…

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