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Digital Marketing in Latin America: Questions & Answers for Startups and Small Businesses

Small companies can better target their ideal clients by using digital marketing to learn about their customers’ online habits. The following step is determined by thorough market research. Small firms that know what they’re doing don’t make assumptions.

An effective digital marketing strategy isn’t easy to implement. Companies often waste money on initiatives that don’t provide the outcomes they had hoped for because they’re following a cookie-cutter approach. Without the support of a digital marketing company’s skilled strategist, creating an effective plan is practically difficult.

The average startup and small company often find themselves asking these questions:

How and where do I begin, with so much information available?
How can I make sure that my marketing goals will be achieved?
How do I know which tools to use to tackle a specific issue?
How do I get started, build, and improve my digital marketing strategy?
How will I be able to fine-tune my plan so that the digital strategies that are perfect for my brand are used after testing an initial approach?

I had the opportunity to speak with Santiago Meza, CEO, Founder of Six Art Media, and content creator, about insightful information and solutions for small businesses and the future of digital marketing in Latin America.
Check out the interview!

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