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The Power of Persuasion in Marketing

‘Persuasion occurs when trust and confidence meet belief, risk, tolerance and safety.’  Jeffrey Gitomer. Besides being an art, persuasion is a critical skill that every

Purpose of Sampling in Marketing Research

Determining sampling and sample size is an important component and one of the benefits to conducting market research. The number of surveys or interviews that

Marketers Tales

Big chances are that you’ve been battling in some areas of your business; it might be that you haven’t discovered your ideal marketing story yet.

Marketing Zone

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