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Tips to improve your Google Ads Campaign

Google Ads is considered one of the most effective advertising platforms. It enables your business to reach any target audience for any type of product or service, mainly because it allows you to contact the right customers at the right moment when they’re searching for what you’re selling. You may be right there when they’re actively searching for terms relating to your content, product, or services.

However, many people struggle to scale their campaigns and make them lucrative.

So, what should you do? Here are six ideas to help you scale your campaign profitably.

  • Remarketing

Set up campaigns for people who have visited multiple times. When you do this, it indicates that the audience is already interested in your products or services. As a result, when you target them, they already know who you are; They have a substantially higher chance of converting.

Remarketing can be more expensive than traditional advertising, but it is more effective.

  • Longtail keywords

They are exceptionally competitive in generalized keywords because marketers usually want to go for them simply because they have a high search volume.  However, they do not always drive the best traffic.  Many marketers make a mistake by only pursuing these keywords.  The longtail, on the other hand, is where the money is.

However, they do not always drive the best traffic. Many marketers make the error of pursuing these keywords. The longtail, on the other hand, is the way to go.

Here is an example; if someone is looking for a particular “bicycle rack,” you may assume, well, bicycle racks have a lot more search volume. Still, you will wind up with numerous irrelevant clicks that won’t convert, versus going more specific, for instance, “bicycle racks for garage.”  Longtail phrases tend to create more sales, and in many circumstances, the cost per click for those keywords is lower.

  • Exclusions

Exclusions are a terrific method to locate a hyper-focused audience that will convert

and give you more bang for your budget. So, let’s say your target market isn’t comprised of high-income individuals; People with a higher salary can be excluded. That’s all there is to it. With Google Ads and Facebook Ads, there are numerous targeting options. They’re your friends, so don’t be scared to use them. It allows you to spend your money on people who are more likely to become customers rather than those who aren’t. Don’t be hesitant to use exclusions in the future.

  • Locations

One of the simplest methods to establish a segment is to base it on a location.  A lot of people utilize the default settings, but this is a colossal error. There are three different ways you can target a location in your next campaign. One option is to go for a keyword that is specific to a specific location.  Two, you can geotarget your ad section based on a radius, and three, to test if you can create the highest sales, you should combine all of them; And by doing so, you’ll eliminate a lot of people who were never the ideal consumer for you to begin with.

  • Extensions

Add them to your ad. These are excellent tools to get more clicks. You can add extensions to your site in a variety of ways. You can add more information to individual pages on your site or list items such as products, pricing, sales, phone numbers, and so on. According to Google, adding extensions can raise click-through rates by around 10-15%.

  • UTM tracking.

UTM codes are snippets of code that are appended to the end of a URL and are used to track the efficacy of digital marketing initiatives. Tracking campaigns and their results are critical to a successful ad campaign strategy. How can you know what’s working and what’s not if you do not measure performance? UTM codes are a terrific, simple way to keep track of what’s working and what isn’t. You do not really have to become an expert to do this. You can produce UTM codes per page in minutes using Google’s URL builder tool or Google analytics.

Lastly, take advantage of SEO tools that specialize in generating new keyword ideas. Learn

what strategies are working for others in your industry and improve them. There is a high chance that if they are driving sales, you can too!

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