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Trends in Digital Marketing your business needs to embrace

Businesses are learning to adapt to the needs of an online market. That is, they are trying not to guess what today’s consumers want.  Today, marketing trends such as artificial intelligence, data-driven marketing, and voice search engine optimization are tools that your business cannot afford to ignore.

  • Artificial Intelligence

Artificial Intelligence (AI) is a method of influencing customer data to anticipate your consumer’s next step or action and improve their purchase journey. From chatbots to patrolling robots, companies adopting AI are finding it helpful because it saves them money. AI also assists a business in learning what the customer wants—knowing what our consumers want will give our business an edge over our competitors.

  • ChatBots

Chatbot technology uses AI to interact with your customers in real-time via text or text-to-speech.  The customer can get an answer to specific questions any time of the day or night

  • Personalization

To be competitive today, companies need to get personal with their advertising. What does it mean? It means you must get data and more data, generate customer personas, personalize your content and the entire experience, email, products, content, and more for your customers.

  • Programmatic Advertising

Programmatic advertising, instead of traditional tools used to target customers through just ads, programmatic advertising is a way to automatically optimize digital campaigns rather than buying directly from publishers.

  • Conversational Marketing

Conversation marketing is a form of marketing that takes place in real-time. It is shown that when today’s customers have a question, or they want to find something, they want results now, not later. The benefits of conversational marketing are much better than the results for a typical chatbot.

  • Influencer Marketing

To use influencer marketing should not be overlooked by any business. It is the idea of celebrity or influencer endorsement placed in a content-driven marketing campaign. There are countless benefits of influencer marketing that go beyond the customers; Corporations are beginning to use AI in influencer marketing to develop trends and determine who should be their partners.

  • Video Marketing

And lastly, video marketing.  This trend could be the most influential in customers today. Video marketing uses videos to promote products and services and increase engagements on social media platforms while educating your consumers. Many consumers are using their cellular devices more than a computer today. It should also be noted that it is more challenging to read an article advertisement on a mobile device than watching a video. Also, the video is something that will be shared more often than other forms of marketing. Some ideas for video marketing you and your business should consider for your next digital marketing campaign are live streaming video, 360-Degree video content, animated explainer videos, long video storytelling and, vlogging mixed with influencer marketing.

There you have, all these tendencies are and will continue dominating our screens. I hope this article will inspire you to rethink your digital marketing strategy, incorporate one or more of these trends, and see what works best for your audience.


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